The beauty and skincare industry is witnessing a significant shift towards gender-neutral products, reflecting a growing understanding that the basic needs of skin transcend gender. Despite the slight physiological differences – like men’s skin being generally thicker and women’s more prone to dryness – experts are questioning the long-held assumption that skincare must be divided along gender lines. In this article, we dive into the rise of genderless skincare, highlighting its benefits and the way it challenges the outdated notion of gender-specific regimens, ultimately debunking the myths surrounding it. Let’s begin! 

What is gender-neutral skincare?

Gender-neutral skincare products are those that are not created for or marketed to a specific gender and can be used by all. They consist of skincare products that focus on the benefits and outcomes of their use, without the ‘pink tax’ or stereotypical colours and names. 

How is genderless skincare redefining beauty norms?

For years, the beauty and skincare industry has long maintained the idea that men and women have different skincare needs.  We’ve seen this belief deeply ingrained in marketing campaigns, product lines, and societal norms. However, more recent and growing dermatological research suggests otherwise.

Dermatologists and skincare experts argue that while there are subtle variations in skin biology between genders, the core principles of skincare remain universal. Both men and women share common skincare goals, such as maintaining skin health, managing conditions like acne or aging, and protecting the skin from environmental factors. These goals, they stress, are not gender-exclusive. Therefore, the products shouldn’t be gender-exclusive either but rather targeted towards the skincare goals.

Advantages of gender-neutral beauty and skincare

Here’s the bottom line: everyone wants clear, radiant, healthy skin. With gender-neutral skincare, we can all achieve that, while also dismantling stereotypes and inequalities. Let’s dive into some of the specific advantages of gender-neutral skincare:

Inclusivity
One of the most significant advantages of gender-neutral beauty and skincare is its inclusivity. By breaking free from traditional gender norms, these products cater to a broader range of consumers, eliminating stereotypes and recognizing that skincare is a universal concern that transcends gender boundaries. Everyone deserves access to effective skincare solutions tailored to their specific needs.

Customization
The idea that skincare routines should be tailored to gender is increasingly viewed as a marketing tool rather than a scientific fact. Dermatologists emphasize that customization based on individual skin types and concerns is more relevant and effective. It’s more important to understand your skin's unique requirements so that you can better select products and see the results you want. 

Reduced Product Clutter Gender-neutral skincare options are great for simplifying skincare routines. The beauty industry has often encouraged consumers to purchase numerous gender-specific products, leading to a cluttered bathroom shelf. Simplifying your skincare regimen can make it more manageable and less overwhelming, meaning, it’s more likely you’ll stick to your routine!

Less Pressure
The shift towards gender-neutral skincare carries a powerful message of body positivity and self-acceptance for all. It reduces the burden of conforming to traditional beauty and skincare standards, promoting a healthier self-image for everyone. 

Why might gender-neutral skincare be a practical choice in your home? 

You might have seen these skincare videos on social media - people teach their partners about the ins and outs of skincare routines. They explain the art of product layering, what to use when, and the power of the right accessory. It’s a super interesting and exciting trend that comes along with gender-neutral skincare - emphasizing a shared skincare experience that breaks traditional norms. Not only does this practice acknowledge that skincare needs overlap, but it also offers practical benefits everyone can enjoy! It simplifies skincare routines, reduces clutter, and encourages better skincare habits within the household. The focus shifts from gender-based distinctions to individual needs, making it easier for everyone to maintain healthy skin. What a win!

What is the pink tax issue?

The "pink tax" discussion has brought to light the pricing disparities between men's and women's skincare products. This has been a contentious issue - and for good reason.  The pricing differences are typically a result of gender-specific marketing, rather than differences in product quality. One study found that in three online retailers (Target, Amazon, Walmart), facial moisturizers marketed to women were, on average, $3.09 more per ounce than those marketed to men. Gender-neutral skincare is a great way to address this issue and help achieve fairness in the pricing of skincare products. 

 Are genderless products the future of skincare?

Next time you’re in the skincare aisle at your local beauty store or pharmacy, you might notice an increase in gender-neutral products. Instead of skincare for men or women, brands are choosing to focus on what really matters - individual skincare concerns.  They’re offering consumers a wide range of options and the ability to curate skincare routines tailored to their unique needs. There’s no sign of this trend stopping anytime soon, and we think that’s a great thing for skin! 

Gender-neutral skincare at The Statement

At The Statement, we believe that the skincare needs of men and women are more similar than different. Gender-neutral beauty and skincare are a fabulous step in the right direction towards breaking down stereotypes and increasing effective skincare for all. Our line of skincare focuses on powerful formulas, thoughtful ingredients, and amazing results for specific concerns - regardless of gender or skin type. You can shop our products here, or if you have any specific questions about your skincare needs, please get in touch with our team by email at info@thestatementskincare.com.